If we ask you a question, what is the biggest challenge that a digital marketer faces every day, you will probably say one of the following:
• Justifying the ROI from digital marketing:Very few digital marketers have an idea on how to calculate it. Rather than discovering a way to calculate the social media ROI, most digital marketers work on their pitches to convince the client that digital marketing is like branding and the results can never be computed in quantitative terms. Obviously, the client gives them a hard time as burning money in a channel and not getting tangible benefits out of it is not something anyone will approve of.
• Increasing social media engagement: This is something any digital marketer will always struggle with. What your client wants is, the “talking about” statistic on their Facebook page must always show an upward trend while you of all persons know that it is nearly impossible to create social media experiences which will always be as engaging as the ones which were achieved in your previous campaigns.
•Increasing the website traffic: Social media can help you generate website traffic that is highly targeted. That is indeed true but getting quality traffic from social media and getting 50% of your website traffic from social media are two different things. The irony is, your clients usually wants you to achieve the later rather than the former.
•Generating qualified leads from online channels: Actually generating leads is not what your sales team wants. What they want are serious qualified leads, who are ready to take the leap of faith on your company and are on the later stages of the sales funnel.
•360 degree online presence: There are over a thousand social media and social bookmarking websites and then to top that, there are millions of forums related to your client’s industry. What your clients wants is to have a 360 degree social media presence while only you know that it is impossible to achieve this goal. With so many social media mediums, you have to prioritize on not more than six to seven social media and social bookmarking websites. When you prioritize on these 7 websites obviously the client’s presence on others will suffer and in your next contract review your client sits like a hungry lion waiting to rip you apart with statistics on those websites which you felt were out of your scope.
The first step to solve a problem is to identify the problem itself, now that you have identified the challenges, it is time to overcome them. So here’s what you should do:
• Justifying the ROI from digital marketing: Living in the digital age has its challenges but it also has its own merits. The modern marketer uses tools to make his life easy and perhaps a social media tool that you should use is: EaseSocial. The software’s detailed dashboard provides you not only with the detailed list of social media activities you did in the past but also the returns that you achieved on those. So when your clients asks you, “What was the output of the sweepstakes promotion campaign”, you will be ready with your set of statistics such as the reach, the top influencers, the likes the campaign received, the number of people to whom the campaign was amplified. These statistics will definitely convince him that you are in absolute control of his brand's social media presence.
•Increasing social media engagement and creating 360 degree online presence: This is one task that sends shivers across digital marketers’ spines. Well, the simple solution to this is: Create noise and try to understand the changing tastes of your audience. But the real question is how to do these two? There are three ways to do this: Stand on your head, try to walk on your hands or change to the smart lane and use EaseSocial. EaseSocial helps you to post across multiple social media networks including Facebook, Twitter, Linkedin using a single click. You can increase as well as manage your twitter followers or amplify your social media campaigns. All this is coupled with an easy to use comprehensive reporting platform which enables you to track your brand mentions across all major social media networks including Facebook, Twitter, Googleplus, etc. Thus, social media reporting enables you to understand what your customers are saying about your brand or your competitor’s brand so that you are always in control of your social media sentiments and updated with your competitor’s latest strategies.
• Generating leads from online channels: Generating sales is at the core of all business activities and sales can only be generated through quality leads. Generating qualified leads from online channels is not something that has a fixed recipe but understanding who influences your target market’s decisions is definitely an easy task if you use EaseSocial. EaseSocial enables you to identify and connect with your industry’s influencers. These influencers can become your brand’s voice and help you to reach out to your target market.
•Increasing the website traffic: This one’s a bummer right? How can you double your website traffic using social media? It is practically impossible. Don’t be a cry baby. The secret to do this lies in these two steps: step 1: Create high quality engaging content for your social media followers’ step 2: Generate as much amount of noise as possible. No one can help you with step 1 except yourself though EaseSocial can help you with step 2. Schedule posts across multiple social media networks in advance and amplify campaigns by connecting with your influencers.
So, you see these five deadly challenges were not really that deadly as you thought them to be. And if you still think digital marketing is not easy, try EaseSocial for a month completely free and then tell us!