How to overcome the 5 deadly challenges that a digital marketer faces every day

Posted on Tuesday, 08 October 2013 14:16 by 
Rate this item
(3 )




If we ask you a question, what is the biggest challenge that a digital marketer faces every day, you will probably say one of the following:

• Justifying the ROI from digital marketing:Very few digital marketers have an idea on how to calculate it. Rather than discovering a way to calculate the social media ROI, most digital marketers work on their pitches to convince the client that digital marketing is like branding and the results can never be computed in quantitative terms. Obviously, the client gives them a hard time as burning money in a channel and not getting tangible benefits out of it is not something anyone will approve of.

• Increasing social media engagement: This is something any digital marketer will always struggle with. What your client wants is, the “talking about” statistic on their Facebook page must always show an upward trend while you of all persons know that it is nearly impossible to create social media experiences which will always be as engaging as the ones which were achieved in your previous campaigns.

•Increasing the website traffic: Social media can help you generate website traffic that is highly targeted. That is indeed true but getting quality traffic from social media and getting 50% of your website traffic from social media are two different things. The irony is, your clients usually wants you to achieve the later rather than the former.

Generating qualified leads from online channels: Actually generating leads is not what your sales team wants. What they want are serious qualified leads, who are ready to take the leap of faith on your company and are on the later stages of the sales funnel.

•360 degree online presence: There are over a thousand social media and social bookmarking websites and then to top that, there are millions of forums related to your client’s industry. What your clients wants is to have a 360 degree social media presence while only you know that it is impossible to achieve this goal. With so many social media mediums, you have to prioritize on not more than six to seven social media and social bookmarking websites. When you prioritize on these 7 websites obviously the client’s presence on others will suffer and in your next contract review your client sits like a hungry lion waiting to rip you apart with statistics on those websites which you felt were out of your scope.

The first step to solve a problem is to identify the problem itself, now that you have identified the challenges, it is time to overcome them. So here’s what you should do:

• Justifying the ROI from digital marketing: Living in the digital age has its challenges but it also has its own merits. The modern marketer uses tools to make his life easy and perhaps a social media tool that you should use is: EaseSocial. The software’s detailed dashboard provides you not only with the detailed list of social media activities you did in the past but also the returns that you achieved on those. So when your clients asks you, “What was the output of the sweepstakes promotion campaign”, you will be ready with your set of statistics such as the reach, the top influencers, the likes the campaign received, the number of people to whom the campaign was amplified. These statistics will definitely convince him that you are in absolute control of his brand's social media presence.

•Increasing social media engagement and creating 360 degree online presence: This is one task that sends shivers across digital marketers’ spines. Well, the simple solution to this is: Create noise and try to understand the changing tastes of your audience. But the real question is how to do these two? There are three ways to do this: Stand on your head, try to walk on your hands or change to the smart lane and use EaseSocial. EaseSocial helps you to post across multiple social media networks including Facebook, Twitter, Linkedin using a single click. You can increase as well as manage your twitter followers or amplify your social media campaigns. All this is coupled with an easy to use comprehensive reporting platform which enables you to track your brand mentions across all major social media networks including Facebook, Twitter, Googleplus, etc. Thus, social media reporting enables you to understand what your customers are saying about your brand or your competitor’s brand so that you are always in control of your social media sentiments and updated with your competitor’s latest strategies.

• Generating leads from online channels: Generating sales is at the core of all business activities and sales can only be generated through quality leads. Generating qualified leads from online channels is not something that has a fixed recipe but understanding who influences your target market’s decisions is definitely an easy task if you use EaseSocial. EaseSocial enables you to identify and connect with your industry’s influencers. These influencers can become your brand’s voice and help you to reach out to your target market.

•Increasing the website traffic: This one’s a bummer right? How can you double your website traffic using social media? It is practically impossible. Don’t be a cry baby. The secret to do this lies in these two steps: step 1: Create high quality engaging content for your social media followers’ step 2: Generate as much amount of noise as possible. No one can help you with step 1 except yourself though EaseSocial can help you with step 2. Schedule posts across multiple social media networks in advance and amplify campaigns by connecting with your influencers.

So, you see these five deadly challenges were not really that deadly as you thought them to be. And if you still think digital marketing is not easy, try EaseSocial for a month completely free and then tell us!
Signup for a demo now: EaseSocial Demo
Read 518571 times Last modified on Tuesday, 15 April 2014 05:16

29 comments

  • Comment Link cialas Sunday, 24 May 2015 04:28 posted by cialas

    I know this website gives quality dependent posts and other data, is there any other website which provides such information in quality?

    Report
  • Comment Link northwest pharmacy Wednesday, 20 May 2015 10:43 posted by northwest pharmacy

    I'm extremely inspired along with your writing skills as neatly
    as with the format on your blog. Is that this a paid subject or did you modify it yourself?
    Anyway stay up the nice quality writing, it's rare to see a great blog like this one nowadays..

    Report
  • Comment Link dyson dc24 Wednesday, 22 April 2015 14:58 posted by dyson dc24

    Hello to all, how is the whole thing, I think every one is getting more from this
    web site, and your views are fastidious in support of new viewers.

    Report
  • Comment Link dyson vacuum Tuesday, 21 April 2015 05:42 posted by dyson vacuum

    I am truly pleased to read this website posts which includes
    tons of valuable information, thanks for providing such information.

    Report
  • Comment Link dyson vacuum Monday, 20 April 2015 17:03 posted by dyson vacuum

    No matter if some one searches for his vital thing, thus he/she wants to be available
    that in detail, therefore that thing is maintained over here.

    Report
  • Comment Link cheap flights dallas to las vegas Thursday, 16 April 2015 09:10 posted by cheap flights dallas to las vegas

    Unquestionably believe that which you said. Your favorite reason seemed to be on the internet
    the simplest thing to be aware of. I say to
    you, I certainly get annoyed while people think about worries that they just do not know
    about. You managed to hit the nail upon the top and defined out the whole thing
    without having side effect , people could take a signal.

    Will probably be back to get more. Thanks

    Report
  • Comment Link dyson dc65 animal complete upright vacuum cleaner Sunday, 12 April 2015 16:13 posted by dyson dc65 animal complete upright vacuum cleaner

    Howdy! This post could not be written any better!
    Reading this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this write-up to him.

    Fairly certain he will have a good read. Thanks
    for sharing!

    Report
  • Comment Link www viagra com Tuesday, 07 April 2015 16:12 posted by www viagra com

    Undeniably believe that which you stated. Your favorite justification seemed to be on the net the easiest thing to
    be aware of. I say to you, I definitely get annoyed while people
    consider worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal.
    Will likely be back to get more. Thanks

    Report
  • Comment Link north west pharmacy canada Friday, 27 March 2015 02:35 posted by north west pharmacy canada

    Sweet blog! I found it while searching on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo
    News? I've been trying for a while but I never seem to get there!
    Thank you

    Report
  • Comment Link levitra Thursday, 19 March 2015 18:51 posted by levitra

    Pretty! This was a really wonderful article. Thank you for
    providing this info.

    Report

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.