Item id is 190

How to overcome the 5 deadly challenges that a digital marketer faces every day

Posted on Tuesday, 08 October 2013 14:16 by 
Rate this item
(3 )

If we ask you a question, what is the biggest challenge that a digital marketer faces every day, you will probably say one of the following:

• Justifying the ROI from digital marketing:Very few digital marketers have an idea on how to calculate it. Rather than discovering a way to calculate the social media ROI, most digital marketers work on their pitches to convince the client that digital marketing is like branding and the results can never be computed in quantitative terms. Obviously, the client gives them a hard time as burning money in a channel and not getting tangible benefits out of it is not something anyone will approve of.

• Increasing social media engagement: This is something any digital marketer will always struggle with. What your client wants is, the “talking about” statistic on their Facebook page must always show an upward trend while you of all persons know that it is nearly impossible to create social media experiences which will always be as engaging as the ones which were achieved in your previous campaigns.

•Increasing the website traffic: Social media can help you generate website traffic that is highly targeted. That is indeed true but getting quality traffic from social media and getting 50% of your website traffic from social media are two different things. The irony is, your clients usually wants you to achieve the later rather than the former.

Generating qualified leads from online channels: Actually generating leads is not what your sales team wants. What they want are serious qualified leads, who are ready to take the leap of faith on your company and are on the later stages of the sales funnel.

•360 degree online presence: There are over a thousand social media and social bookmarking websites and then to top that, there are millions of forums related to your client’s industry. What your clients wants is to have a 360 degree social media presence while only you know that it is impossible to achieve this goal. With so many social media mediums, you have to prioritize on not more than six to seven social media and social bookmarking websites. When you prioritize on these 7 websites obviously the client’s presence on others will suffer and in your next contract review your client sits like a hungry lion waiting to rip you apart with statistics on those websites which you felt were out of your scope.

The first step to solve a problem is to identify the problem itself, now that you have identified the challenges, it is time to overcome them. So here’s what you should do:

• Justifying the ROI from digital marketing: Living in the digital age has its challenges but it also has its own merits. The modern marketer uses tools to make his life easy and perhaps a social media tool that you should use is: EaseSocial. The software’s detailed dashboard provides you not only with the detailed list of social media activities you did in the past but also the returns that you achieved on those. So when your clients asks you, “What was the output of the sweepstakes promotion campaign”, you will be ready with your set of statistics such as the reach, the top influencers, the likes the campaign received, the number of people to whom the campaign was amplified. These statistics will definitely convince him that you are in absolute control of his brand's social media presence.

•Increasing social media engagement and creating 360 degree online presence: This is one task that sends shivers across digital marketers’ spines. Well, the simple solution to this is: Create noise and try to understand the changing tastes of your audience. But the real question is how to do these two? There are three ways to do this: Stand on your head, try to walk on your hands or change to the smart lane and use EaseSocial. EaseSocial helps you to post across multiple social media networks including Facebook, Twitter, Linkedin using a single click. You can increase as well as manage your twitter followers or amplify your social media campaigns. All this is coupled with an easy to use comprehensive reporting platform which enables you to track your brand mentions across all major social media networks including Facebook, Twitter, Googleplus, etc. Thus, social media reporting enables you to understand what your customers are saying about your brand or your competitor’s brand so that you are always in control of your social media sentiments and updated with your competitor’s latest strategies.

• Generating leads from online channels: Generating sales is at the core of all business activities and sales can only be generated through quality leads. Generating qualified leads from online channels is not something that has a fixed recipe but understanding who influences your target market’s decisions is definitely an easy task if you use EaseSocial. EaseSocial enables you to identify and connect with your industry’s influencers. These influencers can become your brand’s voice and help you to reach out to your target market.

•Increasing the website traffic: This one’s a bummer right? How can you double your website traffic using social media? It is practically impossible. Don’t be a cry baby. The secret to do this lies in these two steps: step 1: Create high quality engaging content for your social media followers’ step 2: Generate as much amount of noise as possible. No one can help you with step 1 except yourself though EaseSocial can help you with step 2. Schedule posts across multiple social media networks in advance and amplify campaigns by connecting with your influencers.

So, you see these five deadly challenges were not really that deadly as you thought them to be. And if you still think digital marketing is not easy, try EaseSocial for a month completely free and then tell us!
Signup for a demo now: EaseSocial Demo
Read 523567 times Last modified on Tuesday, 15 April 2014 05:16


  • Comment Link ed treatments Tuesday, 07 July 2015 05:54 posted by ed treatments

    Excellent web site you have here.. It's hard to find good quality writing
    like yours these days. I seriously appreciate people like you!
    Take care!!

  • Comment Link Cialis Thursday, 02 July 2015 16:03 posted by Cialis

    Great post.

  • Comment Link cialis Wednesday, 01 July 2015 17:12 posted by cialis

    Excellent goods from you, man. I've take into account your stuff prior to and you are just extremely magnificent.
    I really like what you've got right here, really like what
    you are saying and the way in which through which you assert it.
    You make it enjoyable and you continue to take care of to keep it smart.
    I cant wait to read much more from you. That is actually a great website.

  • Comment Link Viagra Sunday, 21 June 2015 12:53 posted by Viagra

    Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I've been looking for a plug-in like this for quite some time and
    was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and
    I look forward to your new updates.

  • Comment Link canadian pharcharmy online Sunday, 21 June 2015 07:55 posted by canadian pharcharmy online

    I believe this is among the such a lot vital information for me.
    And i am satisfied reading your article. But wanna observation on some general things,
    The website style is wonderful, the articles is in reality great :
    D. Just right task, cheers

  • Comment Link Friday, 19 June 2015 20:29 posted by

    We tumbled over here different web page and thought I might check things
    out. I like what I see so now i'mfollowing you. Look
    forward to finding out about your web page for a second

  • Comment Link depo medrol injection Friday, 05 June 2015 16:05 posted by depo medrol injection

    Every weekend i used to pay a visit this web page, for the reason that i wish
    for enjoyment, for the reason that this this website conations actually nice funny data too.

  • Comment Link cialas Sunday, 24 May 2015 04:28 posted by cialas

    I know this website gives quality dependent posts and other data, is there any other website which provides such information in quality?

  • Comment Link northwest pharmacy Wednesday, 20 May 2015 10:43 posted by northwest pharmacy

    I'm extremely inspired along with your writing skills as neatly
    as with the format on your blog. Is that this a paid subject or did you modify it yourself?
    Anyway stay up the nice quality writing, it's rare to see a great blog like this one nowadays..

  • Comment Link dyson dc24 Wednesday, 22 April 2015 14:58 posted by dyson dc24

    Hello to all, how is the whole thing, I think every one is getting more from this
    web site, and your views are fastidious in support of new viewers.


Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.